FACEBOOK FAUX-PAS?
I've have become a friend and fan of many of our Weichert Affiliates' offices on Facebook and I'm getting concerned. Concerned that they (we) are getting confused about Facebook, in particular and, social media, in gereral.
In the past four hours I received 7 posts showing new listings, 4 about Open Houses and 1 congratulating an agent on a closing. I received only 1 with information about the market. And, its like that all day long.
Because I am a friend/fan with so many of our offices I am be bombarded more than the average Facebooker but how many advertisements is too many?
I think it's OK to share a special listing now and again, or to have a spot where friends/fans can go to see listings if THEY want to but, I think too many have already forgotten that this SOCIAL media, not mass media. Socializing means conversing with people, not just talking to them.
Give your friends/fans a reason to stay connected to your Facebook profile, page or group. Talk to them and inform them about real estate not the real estate you have for sale. If you position yourself as the company with the best information you've also positioned yourself as the go-to comany when comes to them buying, selling or referring someone who wants to buy or sell.
One Affiliate who knows how to position his company on Facebook is Bill Luther, WEICHERT, REALTORS® - Channing, in Cambridge, MA. I get informative posts from them but, if I were a buyer, I would a place for ME to search for listings on his company's Facebook page. Check it out: http://www.facebook.com/pages/Cambridge-MA/Weichert-Realtors-Channing-Real-Estate/148415272987?ref=ts
Should you be pushing out listing and open house information. Honestly, I'm not sure, and who cares? What do your friends and fans think? That's what matters. What I am sure about is that, if you're marketing you had better be socializing more.
By the way, if you are a member of a Weichert affiliate management team and have not joined the group, WREA Management Dynamics on Facebook, I invite you to make a request. See you there... http://www.facebook.com/home.php#/group.php?gid=195812151811&ref=ts
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